“With the boys, one artist handled the three looks, costume-wise. When we first see them, we really wanted this bubble gum pop, very saccharine, super sweet look. The middle one is very brief, you see it right before they turn dark. And for the end, I really wanted them to look like the iconic Grim Reaper with the hat which is much more traditional. It has been done in K-pop before, but only because that is a traditional Korean look. We also tried to light them in more of a silhouette, because the hat is such an iconic thing. We just wanted to show the polar opposites of what a boy group could be.”
